![Quarteera logo in bold letters](/_next/image?url=https%3A%2F%2Fapi.margaritafray.com%2Fuploads%2F0_header_13807a0a78.png&w=3840&q=95)
Quarteera
This project included rebranding, website redesign, ongoing design support for multiple projects and events, design for print & social media, mentoring, workshop facilitation, and design quality control all over the course of 3+ years.
2020 - 2023
![Examples of social media posts](/_next/image?url=https%3A%2F%2Fapi.margaritafray.com%2Fuploads%2F2_0e345a1c1e.png&w=3840&q=95)
One of the most recognizable yearly events organized by Quarteera.
![Social media post screenshot from quarteera's instagram. Shows a truck with marzahn pride banner](/_next/image?url=https%3A%2F%2Fapi.margaritafray.com%2Fuploads%2F3_b8faeebf0e.png&w=3840&q=95)
The goal was to create a language that could be easily carried out through the years. Similar to the original brand yet distinctive from it.
![Marzahn pride truck with a banner with a 3 people in front of it](/_next/image?url=https%3A%2F%2Fapi.margaritafray.com%2Fuploads%2F4_1_00ca85fe9e.jpg&w=3840&q=98)
![Marzahn pride stage, 2 people speaking on the microphone](/_next/image?url=https%3A%2F%2Fapi.margaritafray.com%2Fuploads%2F4_2_eaf8e36772.jpg&w=3840&q=98)
Photo: Ivan Polezhaev
CAMPAIGN AGAINST DOMESTIC VIOLENCE IN QUEER RELATIONSHIPS
The project aimed to raise awareness about the issue. It was important to create a completely new visual language to make the project stand out from the other initiatives with only subtle hints of the main brand.
![Example of social media posts design for quarteera](/_next/image?url=https%3A%2F%2Fapi.margaritafray.com%2Fuploads%2F5_a199fdd065.png&w=3840&q=95)
Coaching
At the end of our collaboration, I coached a team of 10 design volunteers for 2 months. The coaching included an introductory Figma & branding workshop, and 2 months of mentorship with weekly design review meetings. Final documentation included an onboarding file for future volunteers.
![Onboarding file in Figma](/_next/image?url=https%3A%2F%2Fapi.margaritafray.com%2Fuploads%2FScreenshot_2024_05_09_at_17_21_23_2afd3450e4.png&w=3840&q=100)
Here are just a few print materials that have been created over the years. I worked with anything from postcards, posters, trifold flyers, to huge banners and merch items.
Social media presence
Improved design and SMM increased instagram following by
5k
Project length
Built a successful relationship and collaboration spanning over
3+ years
Coaching
Successfully coached a team of
10 designers
Branding
Created unique identities for