Abstract visual with liquid chrome

The Dematerialized

I was brought onboard to re-imagine the look and feel of the digital fashion marketplace. This resulted in a minimalistic and stylish look and smooth user experience. The project continued to evolve to include additional features such as user profile, rewards system and was concluded with a design system handover for future designers and developers.


UI/UX design
UI design iphone mockups on a luquid chrome background

Simple and with a few fun twists, the profile page was designed for progressive fashionistas. Profile image distortion feature and style tags are the sweet cherry on top of a user-friendly way of editing the basic profile data.

A woman looking at mockups of the profile page UI design

Mostly black&white minimalistic UI design makes it easy to draw attention towards unique 3D garments sold in the shop.

Stacked mockups of UI design for the dematerialized

Loyalty program

Designed to immerse the new users and reward the OG members of the community, DMAT ME has unique animations, interface based on depth and beautiful 3D garments gifted as NFTs.

A laptop mockup with a loyalty program UI design place on an abstract shape background

Design system

The work on the design system was done in parallel to the main re-design and further feature development. Components were shipped to developers in style guide sheets. This allowed for smooth handovers and improved consistency across newly created layouts.

UI design system screenshot

Snap it!

The garments can be accessed and tried it via direct snapchat connection in the profile.


Head of Product: Alexandra Ilg

Lead Designer: Irina Spicaka

UX/UI Designer: Margarita Fray

3D graphics: Nina Doll

Nominated for

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